Services

Brand Strategy
Creative Direction
Insight & Innovation
Marketing Strategy
Consumer Trends
Content & Messaging

Brand Identity
Visual Identity
Logo/Logotype
Typography
Iconography
Illustration
Identity Systems
Brand Book
Brand Tool Kit

Photography
Event Photo.
Studio Photo.

...

Digital Media
User Interface
Responsive Web Design
eCommerce Websites
Optimization
Digital Marketing
Digital Advertising
Digital Press Kit

Print & Environmental
Editorial Design
Book Design
Event Branding
Print Collateral
Marketing Collateral
Specialty Print Packaging
Signage
Environmental Graphics
Trade show Design
Information Design

Clients

Lincoln Center
National Academy Museum
McCann Worldgroup
Ogilvy & Mather
IHeartRadio
Nike Women
KateSpade
HCX Human Condition
Bad Boy Records
SCOPE International Art Fair
Good Housekeeping
Spot/co Design & Advertising
Harper Collins
Jockey USA
Indika Key Arts
Associates in Science
PelicanNeck Records
Thierry Goldberg Gallery
StereoTypography
Avenging Angels Advertising
Accessories Network

About

Liad Baniel is an art director, graphic designer, artist and photographer. His work explores immediacy in visual communication and the psychology of perception. 

Baniel enrolled at the School of Visual Arts' Graphic Design department, and graduated with honors in 2004. That year, Baniel opened LB Studio, and focused his practice on design for a variety of creative industries, including entertainment, fine art, theater, music, fashion, activism and publishing. Clients from that period include Simon & Schuster, Nike USA, Harper Collins, BadBoy Records, Jocky USA, as well as several boutique firms and businesses. 

In 2005, Baniel assumed the position of art director at SCOPE International Contemporary Art fair, and helped transform this once small initiative into a major force in the art-world.

From 2009 Baniel has been working as a design consultant for Lincoln Center for the Performing Arts, National Academy Museum, McCann Worldgroup, Havas Media and others. 

In 2017 Baniel accepted the position of Art Director at Alvin Ailey American Dance Theater, where he has been leading an effort to refresh this renowned cultural icon’s brand.