Brand Strategy
Creative Direction
Insight & Innovation
Marketing Strategy
Consumer Trends
Content & Messaging

Brand Identity
Visual Identity
Identity Systems
Brand Book
Brand Tool Kit

Event Photo.
Studio Photo.



Digital Media
User Interface
Responsive Web Design
eCommerce Websites
Digital Marketing
Digital Advertising
Digital Press Kit

Print & Environmental
Editorial Design
Book Design
Event Branding
Print Collateral
Marketing Collateral
Specialty Print Packaging
Environmental Graphics
Trade show Design
Information Design



Lincoln Center
National Academy Museum
McCann Worldgroup
Ogilvy & Mather
Nike Women
HCX Human Condition
Bad Boy Records
SCOPE International Art Fair
Good Housekeeping
Spot/co Design & Advertising
Harper Collins
Jockey USA
Indika Key Arts
Associates in Science
PelicanNeck Records
Thierry Goldberg Gallery
Avenging Angels Advertising
Accessories Network



Liad Baniel is an art director, graphic designer, artist and photographer. His work explores immediacy in visual communication and the psychology of perception. 

Born and raised in Tel-Aviv, Israel, Baniel moved to New York in 2000, enrolled at the School of Visual Arts' Graphic Design department, and graduated with honors in 2004. That year, Baniel opened LB Studio, and focused his practice on design for a variety of creative industries, including entertainment, fine art, theater, music, fashion, activism and publishing. Clients from that period include Simon & Schuster, Nike USA, Harper Collins, BadBoy Records, Jocky USA, as well as several boutique firms and businesses. 

In 2005, Baniel assumed the position of art director at SCOPE International Contemporary Art fair, and helped transform this once small initiative into a major force in the art-world.

Since 2009, Baniel has been working as a design consultant for Lincoln Center for the Performing Arts, National Academy Museum, McCann Worldgroup, and others.