SCOPE International Contemporary Art Fair
Defined SCOPE's visual identity and established brand recognition to transform what began as a guerilla style initiative into a major art world institution . © 2006–09
With annual events in five dIfferent locations, a brand system was created to accommodate the wide range of materials, including signage & wayfinding, invitations, brochures, promotional material, advertising, press materials,and other unique print pieces.
Invitation samples with a VIP card, followed by spreads from the included booklet.
Sample cover and spines followed by spreads from the fairs' catalogs.
The white space of the gallery booths was echoed as a consistent photographic theme.
SCOPE Foundation
Promotional cards for nonprofit organization dedicated to supporting emerging artists. Note left image is original photography.
SCOPE Advertising
Print advertising series, as seen in numerous art magazines, announcing the upcoming fairs.