Good Housekeeping Research Institute Tour

This traveling exhibition brought the science behind the seal to life — a multimedia replication of the institute and its seven labs, interactive engagements, and state of the art product-evaluation laboratory programs.

© 2010 HCX Human Condition

The exhibition engaged audiences in new first-hand experiences, celebrating the 100-year anniversary of the Good Housekeeping Seal, and resulted in over 100 million impressions.

The program included branding, exhibit design, signage, fabrication and website development. The inflatable ovoid shell of the exhibit provided an elegant and surprising introduction to the richly layered content within.

Once inside, visitors interacted with the seven labs through a series of modules that demonstrated a variety of testing methodologies. 

The brand's 100 years of rich history and its contribution was commemorated with a large scale timeline visual.

Sponsor products were featured and integrated throughout the exhibit, and audiences were provided with opportunities to use their own mobile phones as part of the experience. Other features included an interactive timeline, a full-size Ikea kitchen facility and a kids’ lab with day care personnel.